Helping garden centres grow, online and off
Fill My Garden is the UK's dedicated eCommerce platform for horticulture. We build the tools that help garden centres and nurseries sell plants online — so they can focus on growing great plants.
OUR MISSION
Making online retail accessible to every garden centre in the UK
The UK has thousands of incredible garden centres and nurseries, yet most have no meaningful online presence. Generic eCommerce tools weren't built for plants — they don't understand pot sizes, botanical names, seasonal availability, or click-and-collect. We set out to change that. Fill My Garden is purpose-built for the horticulture industry, giving every garden centre the same quality of online experience that customers expect from the largest retailers.
- Purpose-built for the UK horticulture industry
- No technical skills required to get started
- Affordable for independents, powerful enough for chains
- Backed by real experience in garden retail
What we believe in
These principles guide everything we build — from the features we ship to the way we support our customers.
Industry-First Design
We don't bolt horticulture onto a generic platform. Every feature starts with the question: what do garden centres actually need?
Simplicity Over Complexity
Technology should get out of the way. We build tools that are intuitive from the first click — no training manuals needed.
Real Partnership
We work alongside our garden centres, not above them. Every feature request is heard, and every customer gets real human support.
Trust & Transparency
No lock-in contracts, no hidden fees, no surprises. You own your data, your brand, and your customer relationships.
Love for the Trade
We genuinely care about UK horticulture. Helping garden centres thrive online means more people growing plants — and that's a good thing.
Continuous Improvement
We ship new features every week based on real feedback from garden centres. The platform today is better than it was yesterday.
OUR STORY
Born from frustration with the status quo
Fill My Garden started when we saw garden centres struggling to sell online. The options were either expensive agencies building bespoke sites, or generic platforms that didn't understand the first thing about plants. We knew there had to be a better way — a platform that speaks the language of horticulture, built by people who understand the trade. Today, Fill My Garden powers over 50 garden centres across the UK, listing more than 15,000 products and processing thousands of orders every month.
- Founded to solve a real problem in UK horticulture
- Built with input from garden centre owners from day one
- Growing every week with new features and new partners
STOREFRONTS
Built for garden centres, trusted by garden centres
From small family-run nurseries to multi-site garden centres, our customers trust Fill My Garden to power their online business. We take that trust seriously — with enterprise-grade infrastructure, 99.9% uptime, and a support team that knows the difference between a Hydrangea and a Hosta.
- 50+ garden centres live on the platform
- 15,000+ products listed across the UK
- 10,000+ orders processed and counting
- 99.9% uptime — your store is always open
Fill My Garden in numbers
50+
Garden Centres
15,000+
Products Listed
10,000+
Orders Processed
99.9%
Platform Uptime
What garden centres say about working with us
“Fill My Garden feels like it was built by someone who actually understands our business. That makes all the difference.”
Sarah Mitchell
Owner, Oakwood Garden Centre
“The team behind the platform genuinely cares. They listen to feedback and ship improvements faster than any other tech company I've worked with.”
James Henderson
Director, Riverside Nurseries
“It's rare to find a technology partner that actually understands horticulture. Fill My Garden is exactly that.”
Emma Clarke
Manager, Willowbrook Plants
Want to be part of the story?
Join the growing community of garden centres selling online with Fill My Garden. We'd love to work with you.
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