Marlborough rock daisy

P. insignis is a low-growing evergreen shrub, spreading wider than high, rarely more than 1m in cultivation. Young shoots and stems are thickly clad in white or pale brown felting, though the simple, ovate leaves, which are 7-12cm long, become glossy dark green above when they mature. Flowerheads are solitary, borne on stalks 10-20cm long from shoot tips or upper leaf axils. The heads are daisy-like, to 7cm across, with pure white ray florets surrounding a dense yellow disc, surrounded by a striking egg-shaped felted involucre